Kilkari‬

‪#‎Kilkari‬- Important Facts
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1. Kilkari is a major IT initiative announced by the Ministry of Health and Family Welfare.

2. It is an audio-based mobile service that delivers weekly audio messages to families about pregnancy, child birth and child care.

3. Each pregnant woman and infant’s mother, registered in Mother and Child Tracking System (MCTS), a web- enabled name-based system to monitor and ensure delivery of full spectrum of services to all pregnant women and children, would receive weekly voice messages relevant to the stage of pregnancy or age of the infant.

3. The 72 messages would reach the targeted beneficiaries from the 4th month of pregnancy until the child is one year old. On an average, the duration of each message is two minutes. This service will be provided free to the beneficiaries.

4. In the first phase of implementation, such messages would be sent to the pregnant women and infants’ mothers in six States in Jharkhand, Odisha, Uttar Pradesh, Uttarakhand, and HPDs of Madhya Pradesh and Rajasthan. They are being developed in Hindi, English and Odiya languages in the first phase, to be later expanded to other languages to cover the entire country and would benefit over 2 crore pregnant women and 2 crore infants, annually.